A story that’s grown, nurtured, and shared.
From Chitaraque, in the heart of Colombia’s Río Suárez Valley, a simple idea was born: to honor the tradition of our parents and share the best of our land with the world.
What began as a family dream is now, 30 years later, a purpose-driven brand powered by women, farmers, and rural entrepreneurs.
Our story is woven with dignity, community, sustainability, and a whole lot of sweetness.
We produce with purpose. We live with respect.
SUSTAINABILITY
Our commitment goes beyond what we make—it’s about how we make it.
We use clean processes, renewable energy, and protect our water sources, all while creating a circular model that gives back to the land that gives us everything.
Every product from Doña Panela breathes sustainability:
Choosing Doña Panela means joining a more just, more human, more natural model—up to 84% more environmentally friendly.
We stand by what we say.
Transparency is part of who we are.
We hold certifications that validate the quality, origin, and impact of our products:
Good Agricultural Practices (GAP) certification at our producing farms
Partnerships with small-scale farmers from the Río Suárez Valley, ensuring fair prices for their harvest
These aren’t just labels—they’re proof of our commitment to sustainable excellence.
From Colombia to those who value the real thing.
DOÑA PANELA AROUND THE WORLD
Today, we are present in markets that seek authenticity—wherever there’s someone ready to taste a product with real history.
Doña Panela travels from the Colombian countryside to different parts of the world, carrying sweetness, culture, and connection.
We’re part of a global movement of people who want to eat better, live better, and consume more consciously.
A sweet way to help.
DOÑA PANELA FOUNDATION
Every kilo of panela we sell funds something much bigger:
a. A “Panela Route”—where visitors learn firsthand the work and dedication of our local farmers
b. Training programs for every person in our production chain to ensure quality and food safety standards
Through the Doña Panela Foundation, we support social, cultural, and economic projects that strengthen the territory of Chitaraque and open real opportunities for the next generation.
Because for us, true sweetness lies in the impact we create.
